Project summary

Avrio Logistics website was good, but not modern. Old wordpress themes are not always responsive, and there were features and services not being properly represented by the existing site.

Strategy

We built the website from scratch, only keeping some information and doing copious research to create more interesting and engaging representations of the services and options Avrio offers. The wordpress approach enables us to provide both information and content pertinent to customer searching and review of information, but also allows us the chance to change the UXI as time goes on. Graphic design, concept, illustration, information architecture, content creation, media creation, development. O’Shell looked to the colors in the logo to inform the rest of the design. She looked at nature and the context of logistics to inform the main ‘all types of logistics’ image. She elevated her gaze to take in a world view before she began this illustration…